PLANNING: MY TARGET AUDIENCE

PLANNING: MY TARGET AUDIENCE

A target audience is the specific audience group a media text is aimed at. In order to plan my target audience. I would need to have a clear distinction/definition of the age group and sex/gender of who the targeted audience for my film (brand) are. 

I looked to see how other brands defined their specific audiences. The brands I researched and investigated included: Bauer Media, MNE  (New Musical Express) and Empire. By researching these brands it has helped me with my own audience profile. I then continued to complete my own audience profile.

My target audience are ages: 18-40. Skewed slightly more towards male gender. 

1. Who is my primary target audience?

18-40. Skewed slightly more towards male gender. 

2. What kind of films and television are they likely to prefer?

- Actions/Drama Genres 

- Films would include: James Bond 007, Baby Driver, American Sniper and Speed. As they are of similar genre and characters who have lost their jobs and are being looked down at in their workplace by corporate employees who think highly of themselves. Or the films are similar in the sene that the pace and speed are similar. Fast chasing scenes in films like: James Bond and Speed to show suspense and anticipation. 

3. What platforms do they choose to watch films and where are they likely to see information about films?

Our audience would prefer to watch their films on two platforms. Going into the cinema, for example The Everyman. This is because they would most likely be of a similar working life.

4. What brands do they prefer?

CLOTHING BRANDS 

The corporate employees, that work within the firm prefer high end designer brands. In contrast to the main character who looses his job, thus making him shop and high street brand names such as: H&M, or Sports Direct. 

SOCIAL MEDIA BRANDS

Linked In, Facebook/Meta and Twitter. I/We choose these social media site because many of the characters work in corporate firm, where they will be using promotional, and networking sites to communicate and build relationships with one another. However, the main character in our film does not believe in any of the new up and coming site that these large corporate firms are using. This is a reason why he feels so isolated at work, because nobody has the same view as him. Thus leading to him, eventually leaving the firm because his boss does not see him as does not seem him as a competent, corporate or a team player. He does not attribute to the team but the rest of the cast/corporate employee who are using social media platforms/sites. 

5. What makes my film stand out from the competition?

What makes my film, stand out from the competition is that the main character at fights back and comes back even stronger. He has many people in his life, that do not believe in this ability to be successful in his work or personal life. And at the end of the trailer the audience gets to see this other stronger, brutal side to himself. Where he will prove everyone wrong, and build his empire. 

6 . Why should my audience watch my film? 

The audience would watch the films at film festivals across the country. For example: Edinburgh Film Festival or The BFI London Film Festival. As well as arthouse cinemas such as Curzon Cinemas or The Everyman.

PLANNING: MIND MAP & STORYBOARD

PLANNING: STORYBOARD 

Myself and Tom spent three lesson working and finding inspiration to make our storyboard (main plot line for our trailer). Find below our finalised storyboard with the shot types and actions on the left hand side of our diagrams/drawings for the teaser trailer and the main trailer. We completed the teaser trailer first which will be a length of 35-45 seconds and and finalised the main trailer which will last up to 2 minutes. Find below both the TEASER trailer storyboard and the MAIN trailer storyboard. 

Teaser Trailer:

Main Trialer Storyboard: 

MIND MAPS

MIND MAPS

To gather our ideas, we decided to create a mind map of our film ideas we initially had and develop them form their. We used GoodNotes 5 to digitally create this mind map. We separated our our mind map into four different sections including: locations, costumes, props and narrative/plot. This allowed us to separate out the main factors in which we initially needed to think about, and develop from there. This was the first initial stage in the development after conducting research of our Film Trailer. 

PLANNING: TRAILER INSPIRATION

PLANNING: TRAILER INSPIRATION FOR OUR TRAILERS

In class we watched and revived many trailers in today’s lesson to build on our storyline and take inspiration from these trailers. The trailers we watched included: The Mass of Men (a trailer made by students studying National Film and Television School) and A Quiet Place.

The Mass of Men

What makes its a powerful short film?

Having a USP (unique selling point) makes a powerful short film. As it sets apart the other films that are of similar genre or purpose.  

Which scenes would you pick if you were making the material into a trailer? 

The Mass of Men (dir. Gabriel Gauchet, 2012) inspired us because it deals with an individual who is a victim of social injustice; however hard he tries, society seems to thwart him and he has reached a point of ultimate despair in his life. When he is three minutes late at the employment office, the female official behind the desk talks down him and cuts down his entitlement. She refuses to refund his expenses. He has to swallow his rage and sense of unfairness; he is another ‘little man’ punished by the social machine.

 

The protagonist then witnesses another applicant who has been pushed so far that he snaps and resorts to revengeful violence; the office video cam catches his furious return to the employment office armed with a nail gun which he uses indiscriminately to wreak violence.

 

Both characters are symbolic ‘everymen’ who are victims of society. The tagline for the short film is from Henry David Thoreau: “The mass of men lead lives of quiet desperation”. Several aspects make this short so powerful: the soundtrack is a requiem, suggesting lament , regret and remorse; the protagonist is a good man, but humiliated and victimised through no fault of his own; and in the end, he is ‘turned bad’ by the system as he creeps back into the office after the horror in order to retrieve the paperwork that would betray him.

A Quiet Place

What makes its a powerful short film?

The use of the lighting was very impactful at the end of the trailer - where the light flickered on and off, whilst the female character was screaming in the bath tub. And the end shot switched to a black screen, as a cliff hanger to encourage the audience to watch the full film. 

Which scenes would you pick if you were making the material into a trailer? 

The material I would pick as inspiration for my own trailer would include: the main character’s/protagonist personality and traits. Here in The Mass of Men, he is seen as a “little man” and is punished by the corporate social managers that are above him, thus making him feel small. I would like to embody this energy and personality in the main character where he feels small and worthless even after working so hard in his career. 

PLANNING: COMP LIST

PLANNING - COMP LIST

Kezia Williams, of Entertainment one UK, on the FutureLearn Film Distribution by the Film Distributors Association, speaks about how film distributors build a “comp list” of comparable films that their target audience would enjoy. 

She highlights the importance of knowing your target audience. She asks questions such as: “what drives them to the cinema” and “what interests  do they have”. She also says distributors will compare data of films that are similar in their genre, unique selling points and story. The target audience and budget is created from what box office take was like with previous films and the types of audience that saw those films. The target audience can be analysed to find a gender gap, and which cinemas the target audience usually frequent. 

The three films that are comparable to the film trailer me and my production team are producing/making include: 

COMP LIST

Baby Driver is a 2017action film written and directed by Edgar Wright Somme of the qualities and features of viewers of Baby driver Would attract my target audience by Preesha Patel

PLANNING: LOCATION RECCE

LOCATION RECCE

We decided to go and find the best locations to film. From completing a location recce I have made a location recce of the locations. The location recce helps us in the long term so that we both know the exact locations in which we will be filming each scene. The reason we choose this particular location is because there are areas where the trees and woodland area close together. And this especially works for the drone shots we will be shooting here. As well as open areas where the sunlight shines through, for  a mixture of drone footage: for our establishing shot.

Recces include: 

- Outside Locations 

- Inside Locations

- Off-site Locations 

Outside Location Recce

Belvedere / Claremont Fan Court School forest area

Inside/Outside Location Recce

- Changing rooms, outside tennis courts

- Mrs Wells Office (Head Of Year) 

Off-Site Location Recce  

- Woodlend Area - end of Tom’s House 

PLANNING - TASKS

Deadline DECEMBER THIS TERM for all TRAILER making - filming and editing main trailer and teaser trailer

1. The name of our film: Level Zero
2. The name of our Production Company and our co-production companies: Ten Pin Productions and PPproductions Preesha P 
3. The name of the director that will appear in our trailers: Preesha Patel
4. The name of the 2-3 main actors that will appear in our trailers: Preesha P and Tom B
5. (Optional)  "From the director of... Criminal Faces 
6. The names of the film festivals where our film will be screened (more festival names here): Edinburgh Film Festival and London BFI Film Festival
7. Pull quotes from reviews etc; wording: "gripping, storyline" "stunning cinematography"
8. Our location recce - take photos and collate in an attractive way + written explanation. Preesha P and Tom B 
9. Our target audience Tom and Preesha
10. Social groups and issues in our film... Tom B 
11. Our props list - photos + stereotypes + clothing Preesha P
12. Our social media - write down decisions about who is taking responsibility for which platforms Preesha P: Instagram, Tom B: Twitter
13. Our music - we researched (this type of music) as the background track... and narrowed down our choice to include... Tom B
14. Our call sheets are being written by Preesha P: off-site/residential shoot Tom: Poker game in school  
15. Make your storyboard - include.... Preesha P and Tom B shot types and diagrams of what is going to be seen on screen.

• how you plan to frame shots - identify establishing shot, wide shots, two- shots, three-shots, CUs, ECUs,
• words of any other inter titles
• release date - decide on wording