PLANNING - COMP LIST
Kezia Williams, of Entertainment one UK, on the FutureLearn Film Distribution by the Film Distributors Association, speaks about how film distributors build a “comp list” of comparable films that their target audience would enjoy.
She highlights the importance of knowing your target audience. She asks questions such as: “what drives them to the cinema” and “what interests do they have”. She also says distributors will compare data of films that are similar in their genre, unique selling points and story. The target audience and budget is created from what box office take was like with previous films and the types of audience that saw those films. The target audience can be analysed to find a gender gap, and which cinemas the target audience usually frequent.
The three films that are comparable to the film trailer me and my production team are producing/making include:
COMP LIST
Baby Driver is a 2017action film written and directed by Edgar Wright Somme of the qualities and features of viewers of Baby driver Would attract my target audience by Preesha Patel
PLANNING: TARGET AUDIENCE & COMP LIST You have studied the FDA resources and taken on board the reasons why distributors create a list of comparable films (a comp list) before compiling your own. You give clear reasons for your choices, showing sound understanding of both audience and genre.
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