MAIN TRAILER
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PROMO PACK BRIEF
PROMO PACK BRIEF: Welcome! Please find Teaser Trailer and Main Trailer , below | Ground Floor TEASER TRAILER MAIN TRAILER MY FILM POSTER Pr...
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RESEARCH - WHO ARE TRAILERS AIMED AT? I watched the trailers for three films, of which included: VITA AND VIRGINIA, FROZEN 11 and APPOLLO 11... -
Creative Critical Reflection Stuart Hall suggested that representations use stereotypes in mainstream media in order to “fix” the way in whi...
AMERICAN SNIPER: You have made good use of the bullet point questions in analysing this powerful trailer. You note the various methods used to establish the genre of biopic, war and action film (such as sound codes, mise-en-scène) and you explore the ways in which the protagonist’s role is introduced then developed, as the weight of responsibility for his decision contributes towards the tension, with the audience seeing how the sniper’s private life as a family man influences his hesitation and the audience’s sympathy. You offer analysis on the key role played by sound in creating tension towards the cliff hanger in this subtle and complex treatment of conflicting ideologies. You observe the institutional elements. To improve, proof-read your English and spelling.
ReplyDeleteGRAVITY
ReplyDeleteYou grasp both the elements of thriller / drama and of space sci-fi interwoven in the Gravity main trailer: you explain how the focus on Sandra Bullock’s experience is delivered though CUs of her despairing face set against the outer space location with all its realistic equipment, accompanied by terrifying and jarring sound codes signifying the smashing and destruction that threaten her life. You explain how this establishes a connection with the audience, which is important in a trailer. You account for the ways in which tension is built using different types of sound as well as vision editing; particularly good is your observation of how cutting to a black screen and how rapid cuts intensify the tension.
To improve: identify the opening text as intertitles (not ‘text’) and explain the significance of its placement at the start, its absence of accompanying sound and the jolting impact of the abrupt action sequence that follows. Perhaps move this bit of analysis nearer the start? Also, comment on the institutional factors (the Warner Bros logo) and the reason for referring to star talent (Cuaron, Bullock and Clooney).
THE BIRTH OF A NATION
ReplyDeleteIt is good to read your sensitive appreciation of the aesthetics in this trailer, such as the beautiful evocation of the cotton fields and the plantation; you respond to the ways in which contrasts are used to show the racial injustice of slavery and also the evolution of Nat Turner from compliant to rebel leader, which is the main narrative arc of the film trailer. Perhaps draw attention to how this ‘evil’ is presented throughout, rather than as you say ‘revealed at the end’. You could do this by saying which of the vignettes shock you most (such as the white girl pulling a black girl by a head collar). One of the most powerful elements of this trailer in engaging audiences emotionally and in presenting the slave rebellion is the use of sound, both key snatches of dialogue and the use of the song ‘Rise Up’ by Andra Day; aim to discuss this.
To improve: explain the significance of the Sundance accolade, its contribution to the film’s financial success and its impact on ‘prestige’ audiences. Proofread to correct spellings and wording, such as the end of the penultimate paragraph (“This shot is very powerful in the trailer, for the audience so they can imagine what this film would be like in the movie”).
CLOVERFIELD
ReplyDeleteGood. You identify the film as scifi / action genre but you also write well about the quality of realism (hand-held camera, documentary style) so you could add that its camerawork mimics ‘found footage’ making it seem like cinéma vérité whilst the traumas that you note place the film in the apocalyptic genre, too. You refer fully to these, showing your understanding of how the audience is engaged by sense of impending disaster through sound and vision codes. You observe how the trailer withholds information and delivers its narrative in a jerkily disjointed way through abrupt editing in order to intrigue audiences and ensure that they want to uncover the source of the peril by watching the whole film. You have picked up that the trailer is nevertheless carefully constructed so that audiences can make out just enough coherent information to make sense of the trailer: the protagonist, the monster, the attack on the city. You notice that this trailer is unconventional in other way as well, with its limited use of inter titles, the brevity of its dialogue, its deliberately confusing exposition.
To improve: you identify young Americans as a potential target audience, which is based on the characters that appear, but it is likely that there is no particular focus on ‘white people’ as the film is set in New York, a multicultural centre, and most probably speaks to all lovers of action adventure / scifi / dystopian narratives. Also, write a bit more about the cinematic style, such as the glitches, fuzziness, canted camera angles, all of which creates the found footage quality.
NOCTURNAL ANIMALS
ReplyDeleteYour opening sentence needs re-writing. I suggest starting by identifying the film’s genre (psychological thriller; neo noir) then proceeding to explain how the genre is signalled by the cinematography and editing. What does the dialogue “ I did something horrible to him”, “Don’t do this; you’ll regret it” and “He’ll never find out” contribute? Your final paragraph which refers to the dysfunctional narrative, enigma code and dark, ominous quality is good and actually would make the bones of a helpful opening paragraph. What aspects of the trailer are deliberately confusing? How does the narrative built around the husband’s book suggest that there is an ‘answer’ to this enigma? Which aspects of the trailer are the most unsettling? Explain the use of the intertitle From the acclaimed director of ‘A Single Man’.